Helping Your Business Survive the Coronavirus As a small business owner, we are facing some challenging days ahead. It is no longer “business as usual” in more and more cities across the country and around the world as we deal with the Coronavirus. While many people are home wondering how they are going to keep […]
How Your Website is the Most Important Marketing Tool in 2019 With so many marketing choices, it can be difficult to know where to allocate your budget. However, a strong argument can be made for spending first – and wisely – on your website. In 2019, your company’s website is perhaps the most important marketing […]
How to Strategize Your Website’s Content You’ve got a business. Check. You’ve got a domain name. Check. You’re ready to start designing your website, so you hire a website designer. Check. One of the first questions the designer asks is if you have your website content completed. Oops! Wait, what do you mean by “content”? […]
Developing Your Customer’s User Story A user story, is pretty much what it sounds like; a short, simple story of what a visitor to your website is seeking. A good template to use when writing your user story is: As a user, I want [goal]. If you’re looking to add a little more to your […]
