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How a Website Redesign Can Improve Your SEO Search Engine Optimization (SEO) plays a vital role in helping your small business get noticed online. It’s the primary way potential customers find your website when searching for products or services you offer. But here’s the thing: even with great content and strong keywords, your website’s design […]

How to Start a Small Business from Scratch Starting a business can feel overwhelming and even a little daunting—but are you ready to take the leap and start out on your own? In today’s world, more and more people are seeking the freedom to take control of their finances and create their own paths to

The Importance of Secure Passwords for Your Website and Accounts As we usher in the new year, it’s the perfect time to freshen up and tighten your digital security. Let’s talk about something critical but often overlooked: your passwords. Weak or outdated passwords are like leaving your front door unlocked in a neighborhood full of

New Federal Reporting Requirements for Small Businesses: BOI, CTA & FinCEN UPDATE AS OF December 27, 2024 Enforcement is on Temporary HoldOn December 26, 2024, the U.S. Court of Appeals for the Fifth Circuit issued an unexpected decision, reinstating a nationwide injunction that halts the enforcement of BOI reporting requirements. This ruling reversed the court’s

Why does your WordPress site need Website Maintenance? In today’s digital world, your website is the heart of your online presence and the most important marketing tool for your business. It’s where customers learn about your products or services, engage with your brand, and often decide whether to trust you. Keeping your WordPress site well-maintained

Strategies for Small Business Website Design and User Experience As a small business owner, you know how important it is to make a great first impression with your customers—and in today’s digital world, that first impression often comes from your website. After all, your website is your business’s most valuable marketing tool. But with so

5 Reasons NOT to Use Wix, Weebly, or Squarespace to Build Your Small Business Website When you’re just starting your small business, it’s so tempting to choose a free or low-cost service like Wix, Weebly, or Squarespace to create your first website. You think, “I’m going to save all this money” and “Why pay someone

Developing Your Customer’s User Story A user story, is pretty much what it sounds like; a short, simple story of what a visitor to your website is seeking. A good template to use when writing your user story is: As a user, I want [goal]. If you’re looking to add a little more to your

How to Strategize Your Website’s Content You’ve got a business. Check. You’ve got a domain name. Check. You’re ready to start designing your website, so you hire a website designer. Check. One of the first questions the designer asks is if you have your website content completed. Oops! Wait, what do you mean by “content”?

Your Website is Your Most Important Marketing Tool With so many marketing choices out there, figuring out where to allocate your budget can be overwhelming. However, if there’s one place where your investment truly pays off, it’s your website. In today’s fast-paced digital world, your website isn’t just another piece of your marketing puzzle—it’s the