Accessibility for All
Avoid Legal Risks
Web Accessibility Services for Businesses
Avoid the legal headaches and technical difficulties of ADA compliance. Let our team of professionals handle the hard work for you.
Our Website Accessibility Plan Includes:
ADA Website Accessibility Is Easy with SWD
ADA Compliance For Websites Is More Important Than Ever
ADA lawsuits were
filed in 2021 alone
Our Clients Say it Best
What kind of disabilities benefit from improved website accessibility?
Providing a video transcripts for users who cannot hear the videos on your site.
Adjustments to help users navigate your site who might be color-blind to completely blind. We ensure your site can be read by screen reader devices users employ to understand your website.
These users may not be able to use a mouse and are likely relying on only the keyboard to navigate your website.
Some users with Attention Deficit Disorder (ADD), ADHD, autism and dyslexia have different needs when scrolling through your website.
Why Is Digital Accessibility Important?
What Exactly Is ADA Compliance?
What Are the Benefits of an Accessible Website?
A Penny of Prevention is Worth a Pound of Cure
Don’t be penny wise and pound foolish. ADA fines are expensive and even if you are found innocent you might still be strapped with exorbitant legal fees and a damaged reputation.
We offer affordable packages that allow even small businesses to protect themselves from litigation and improve their search engine ranking at the same time.
Making Your Website More Accessible Is The Right Thing To Do
And you may be avoiding being one of the 2000+ companies who will be sued for non-compliance. Schedule a free consultation to discuss the easy and affordable solutions to make your website more ADA compliant. businesses to protect themselves from litigation and improve their search engine ranking at the same time.
We know that accessibility is the measure of how usable something is by persons with disabilities. For your website, this means that the content and layout are designed to be accessible to people with disabilities.
The Americans with Disabilities Act (ADA) is an important civil rights legislation that “guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life — to enjoy employment opportunities, to purchase goods and services, and to participate in State and local government programs and services.”
The Americans with Disability Act was written in 1990, before the Internet. However, thousands of lawsuits across the country have set the precedent that the modern interpretation of the ADA includes the digital extension of your business; your website, software, and native mobile apps.
The 2017 federal “Section 508 refresh” announced that starting in 2018, the ADA would define digital accessibility compliance by the internationally-recognized WCAG (Web Accessibility Guidelines), authored by the World Wide Web Consortium (W3C). Meaning starting in 2018, the ADA as it relates to digital content/platforms would be defined by WCAG.
An individual with a disability is defined by the ADA as a person who has a physical or mental impairment that substantially limits one or more major life activities, a person who has a history or record of such an impairment, or a person who is perceived by others as having such an impairment. While the ADA does not specifically name all of the impairments that are covered, there are many disabilities that keep a user from fully engaging with your website. Examples include:
- A visually impaired person who cannot read the content of your site due to low contrast or small fonts.
- A person with hearing loss cannot hear the videos on your site.
- A person with limited movement may note be able to use a mouse to navigate your site.
- Persons with cognitive disabilities like dyslexia, ADHD, and Autism have different needs when reading a website.
- Even folks with seizure disorders may have a hard time with websites that have certain patterns, too much movement, or flickering and rolling images.
While most businesses implement digital accessibility to avoid lawsuits, making your website accessible to all is the right thing to do! But we have also discovered that when a website is accessible, it improves all users’ experience AND increases your bottom line!
The short answer is: ADA regulations are enforced by the US Department of Justice.
Additionally, regulation for digital accessibility is diversified depending on your industry.
- If you’re doing business with the government or any organization that receives money from the government, it will be regulated and required by the organization you’re doing business with. Those who are caught without ADA Compliance will lose funding and likely face a lawsuit and fines.
- In the private sector, regulation is done naturally; it’s self-regulated. Awareness of the need for accessibility compliance is expanding exponentially… and so are the lawsuits. The increase of lawsuits for non-compliance is driving awareness of compliance itself.
- Local states, cities, and counties are beginning to draft their own requirements for compliance.
- If you do nothing for compliance, you are a sitting duck for a lawsuit.
The WCAG (Web Content Accessibility Guidelines) is a global effort to define the standards for what makes the web most accessible. The WCAG has categorized these requirements into 3 different levels of conformance: 2.1 (and coming soon 2.2) A (lowest), AA (mid-range), and AAA (highest). Most websites should meet both the WCAG 2.1 A & AA to avoid lawsuits and meet the compliance rules.
Having an accessible website is about more than helping people who are visually impaired. It can also help people with hearing, cognitive, and mobility impairments. Having an accessible website comes with many benefits. You can boost your SEO; you can have a more obvious and logical hierarchy for your content and better navigational controls.
Every website in America needs some degree of accessibility compliance.
Organizing by industry priority:
- Non-Profit Businesses that are funded by a government agency MUST be compliant.
- E-Commerce – e-commerce websites are low-hanging fruit for ambulance-chasing lawyers. They use scanning tools to easily and quickly find violations to come after businesses that do not have digital accessibility for their check-out process.
- Hospitality (Restaurants, bars, clubs, hotels, resorts, theme parks, etc…)
- Professional services (doctors, dentists, financial services, banking, etc…)
Several things that are necessary for ADA compliance can also help your SEO: title tags, alt-text, HTML structure, responsive design, and a proper heading and subheading structure. Additionally, Google is now factoring user experience into search engine rankings, and accessibility is part of user experience.
Yes! Google is factoring user experience into SEO and your website’s ranking. Making your site more accessible improves the user experience for everyone. Factors such as color palette, contrast, readability, title hierarchy, descriptive hyperlinks, etc all contribute to a positive user experience and ultimately increased search engine ranking.
As Google continues to adjust its algorithms, we expect digital accessibility to be the third wave of requirements.
The three waves are, in the order they were introduced:
- SSL domain encryption
- NEWER: WCAG compliance
If businesses do not comply with the first two waves, Google buries your website in search results and the same should be anticipated for WCAG conformance.
Yes. An accessible website is about much more than the visual design of the site. There are many more disabilities to account for when making your website ADA compliant. See the above question regarding “What kind of disabilities inhibit a person from interacting with a website?”
While you can use automated testing software, that does not mean you should. They cannot be used for every part of the process, and they often miss important things. Automated testing software cannot identify all WCAG success criteria. That is why working with the experts at Simplified Website Design is important. Our certified ADA Specialists can ensure your website is optimized for ADA compliance requirements.