Accessibility for All

Avoid Legal Risks

Improve SEO

Web Accessibility Services for Businesses

Avoid the legal headaches and technical difficulties of ADA compliance. Let our team of professionals handle the hard work for you.

Our Website Accessibility Plan Includes:

ADA Website Accessibility Is Easy with SWD

Complete the form for your FREE AUDIT

We’ll give you the results + estimate

Improve your website's compliance in 2 weeks!

ADA Compliance for Websites Is More Important than Ever

Why does my website need to be accessible?
circle-icon
of the world population is disabled

15%

circle-icon
of websites fail at least one accessibility guideline

>99%

circle-icon

ADA lawsuits were
filed in 2021 alone

>4K

circle-icon
of lawsuits are filed against small to med. businesses

50%

circle-icon
is the standard fine for ADA violations

$4k

Our Clients Say it Best

Simplified Web Design was simply AWESOME! I had a pretty complicated and unique request for a website that included an online store with digital downloads. I didn’t even know where to start. Melissa and her team put together a beautiful website that looked simple, but was complex on the back end.She trained me how to manage the website, and to use the backend to fulfill custom orders. She set up the SEO plan so that my website became discoverable on the first page within a week, which is almost unheard of. Melissa had many ideas for how to make the site better, and we executed. I am very proud of the work that we did, and look forward to using this website to launch my new business.I would recommend Simplified Website Design to any business. Thank you Melissa!”

Michelle Marceny

What kind of disabilities benefit from improved website accessibility?

WCAG aims to make websites content more accessible to users with the following disability profiles.

Hearing Loss

Providing a video transcripts for users who cannot hear the videos on your site.

Visually Impaired

Adjustments to help users navigate your site who might be color-blind to completely blind. We ensure your site can be read by screen reader devices users employ to understand your website.

Limited Movement

These users may not be able to use a mouse and are likely relying on only the keyboard to navigate your website.

Cognitive Disability

Some users with Attention Deficit Disorder (ADD), ADHD, autism and dyslexia have different needs when scrolling through your website.

Why Is Digital Accessibility Important?

Disability is more common than most realize. Nearly half of those over 60 are legally disabled. If you plan to live a long life you will most likely face the threat of disability at some point in your life. By making your website more accessible, you are helping real people access your content.

What Exactly Is ADA Compliance?

ADA compliance is a legal standard set by the Americans with Disability Act. The standard relies heavily on the WCAG, or web contact accessibility guidelines, to set rules for how digital content should be formatted.

What Are the Benefits of an Accessible Website?

The benefits of website accessibility go far beyond helping the disabled. It also helps improve search engine ranking, market reach, online reputation, and overall usability.

A Penny of Prevention is Worth a Pound of Cure

Don’t be penny wise and pound foolish. ADA fines are expensive and even if you are found innocent you might still be strapped with exorbitant legal fees and a damaged reputation.

We offer affordable packages that allow even small businesses to protect themselves from litigation and improve their search engine ranking at the same time.

FAQS

We know that accessibility is the measure of how usable something is by persons with disabilities. For your website, this means that the content and layout are designed to be accessible to people with disabilities.

The Americans with Disabilities Act (ADA) is an important civil rights legislation that “guarantees that people with disabilities have the same opportunities as everyone else to participate in the mainstream of American life — to enjoy employment opportunities, to purchase goods and services, and to participate in State and local government programs and services.”

The Americans with Disability Act was written in 1990, before the Internet. However, thousands of lawsuits across the country have set the precedent that the modern interpretation of the ADA includes the digital extension of your business; your website, software, and native mobile apps. 

The 2017 federal “Section 508 refresh” announced that starting in 2018, the ADA would define digital accessibility compliance by the internationally-recognized WCAG (Web Accessibility Guidelines), authored by the World Wide Web Consortium (W3C). Meaning starting in 2018, the ADA as it relates to digital content/platforms would be defined by WCAG.

An individual with a disability is defined by the ADA as a person who has a physical or mental impairment that substantially limits one or more major life activities, a person who has a history or record of such an impairment, or a person who is perceived by others as having such an impairment. While the ADA does not specifically name all of the impairments that are covered, there are many disabilities that keep a user from fully engaging with your website. Examples include:

  • A visually impaired person who cannot read the content of your site due to low contrast or small fonts.
  • A person with hearing loss cannot hear the videos on your site. 
  • A person with limited movement may note be able to use a mouse to navigate your site.
  • Persons with cognitive disabilities like dyslexia, ADHD, and Autism have different needs when reading a website.
  • Even folks with seizure disorders may have a hard time with websites that have certain patterns, too much movement, or flickering and rolling images.

While most businesses implement digital accessibility to avoid lawsuits, making your website accessible to all is the right thing to do! But we have also discovered that when a website is accessible, it improves all users’ experience AND increases your bottom line!

The short answer is: ADA regulations are enforced by the US Department of Justice. 

Additionally, regulation for digital accessibility is diversified depending on your industry. 

  • If you’re doing business with the government or any organization that receives money from the government, it will be regulated and required by the organization you’re doing business with. Those who are caught without ADA Compliance will lose funding and likely face a lawsuit and fines.
  • In the private sector, regulation is done naturally; it’s self-regulated. Awareness of the need for accessibility compliance is expanding exponentially… and so are the lawsuits. The increase of lawsuits for non-compliance is driving awareness of compliance itself. 
  • Local states, cities, and counties are beginning to draft their own requirements for compliance. 
  • If you do nothing for compliance, you are a sitting duck for a lawsuit.

The WCAG (Web Content Accessibility Guidelines) is a global effort to define the standards for what makes the web most accessible. The WCAG has categorized these requirements into 3 different levels of conformance: 2.1 (and coming soon 2.2) A (lowest), AA (mid-range), and AAA (highest). Most websites should meet both the WCAG 2.1 A & AA to avoid lawsuits and meet the compliance rules.

 

Having an accessible website is about more than helping people who are visually impaired. It can also help people with hearing, cognitive, and mobility impairments. Having an accessible website comes with many benefits. You can boost your SEO; you can have a more obvious and logical hierarchy for your content and better navigational controls.

Every website in America needs some degree of accessibility compliance. 

Organizing by industry priority: 

  • Non-Profit Businesses that are funded by a government agency MUST be compliant.

  • E-Commerce – e-commerce websites are low-hanging fruit for ambulance-chasing lawyers. They use scanning tools to easily and quickly find violations to come after businesses that do not have digital accessibility for their check-out process.
  •  
  • Hospitality (Restaurants, bars, clubs, hotels, resorts, theme parks, etc…)

  • Professional services (doctors, dentists, financial services, banking, etc…)

Several things that are necessary for ADA compliance can also help your SEO: title tags, alt-text, HTML structure, responsive design, and a proper heading and subheading structure. Additionally, Google is now factoring user experience into search engine rankings, and accessibility is part of user experience.

Yes! Google is factoring user experience into SEO and your website’s ranking. Making your site more accessible improves the user experience for everyone. Factors such as color palette, contrast, readability, title hierarchy, descriptive hyperlinks, etc all contribute to a positive user experience and ultimately increased search engine ranking.

As Google continues to adjust its algorithms, we expect digital accessibility to be the third wave of requirements.

The three waves are, in the order they were introduced: 

  1. Mobile-responsiveness
  2. SSL domain encryption
  3. NEWER: WCAG compliance

If businesses do not comply with the first two waves, Google buries your website in search results and the same should be anticipated for WCAG conformance.

Yes. An accessible website is about much more than the visual design of the site. There are many more disabilities to account for when making your website ADA compliant. See the above question regarding “What kind of disabilities inhibit a person from interacting with a website?”

While you can use automated testing software, that does not mean you should. They cannot be used for every part of the process, and they often miss important things. Automated testing software cannot identify all WCAG success criteria. That is why working with the experts at Simplified Website Design is important. Our certified ADA Specialists can ensure your website is optimized for ADA compliance requirements.

Making Your Website More Accessible Is The Right Thing To Do

And you may be avoiding being one of the 2000+ companies who will be sued for non-compliance. Schedule a free consultation to discuss the easy and affordable solutions to make your website more ADA compliant. businesses to protect themselves from litigation and improve their search engine ranking at the same time.